The design of an olfactory identity or odotype involves a detailed analysis of your brand/ project followed by the creation of a scent which condenses both the values ​​and the psychological/ emotional perception that you want to establish with your users. Essentially, the odotype is an immensely powerful speaker that communicates directly with the unconscious of your clients, thus establishing an experience that appeals to the senses.

 

With hundreds of raw materials available in the laboratory, the goal is to develop a completely made-to-measure fragrance that is kept under an exclusive contract for the sole use of your brand. Once the signature fragrance is designed, it is adapted for use in ambient diffusers through HVAC, high-impact standalone atomizers, luxury amenities or another special olfactory project that your brand might require.

 

PROCESS

The process begins with a preliminary consultation where we will discuss the characteristics of the desired scent, the inspiration and the main objectives. Later, we schedule an olfactory tasting, ideally in my studio located in Mexico City. From there, I begin the design of the olfactory concept and the formulation of the scent for review and editing that are then converted into a final representation for approval.

I request approximately 10 weeks to complete the final exclusive formula.

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DEPOSITS AND FEES

The first virtual consultancy is free and lasts 40 minutes. Subsequently a non-refundable deposit is required. This deposit must be paid in advance and will be credited towards the total of the final piece.

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If you are interested in developing your brand's olfactory identity with me, fill out the form below: