LULA CURIOCA OLFACTORY STUDIO is an independent, Mexico-based artisanal perfumery atelier founded in 2018 by perfumer and olfactory artist Lula Curioca. Her work explores the intersection between scent, objects, and human experience, transforming ideas, memories, and concepts into fragrances and sensory objects. Lula moves fluidly between perfumery, design, and art, celebrating the relationship between the body and its surroundings by proposing new ways of wearing and inhabiting scent.
Since her beginnings in Barcelona in 2011, with Herminia Mor, her first fragrance project, Lula has been developing a unique language within contemporary olfactory art.
Today, Lula is considered a pioneer of niche perfumery in Mexico and has gained international recognition, including her participation in Olfactory Art Keller -the world's first olfactory art gallery, in New York City- and a mention in The New York Times for her distinctive approach to contemporary perfumery. She also creates interdisciplinary sensory experiences
in collaboration with other artists, bespoke fragrances, and tailor-made olfactory identities for brands.
Perfumes and objects like jewels. Like a part of yourself: a treasured moment, a memory, a daydream. Each one a precious stone. Inspired by the pleasures, the joys, and the gifts of being alive. By all the hedonists around the world. By those who experience every nuance, every drop of their emotions.
To smell is like opening a present, a surprise that takes you somewhere unknown. Ride this adventure with your sense of smell. Let your nose transport you.
From the formulation of the fragrance to the final packaging, each piece is created under a scheme that honors the detail and natural rhythm of each phase. This allows the soul of the object to take shape and transform into an experience that involves the five senses.
MANIFESTO
Smelling where others wouldn’t.
Respecting the timing of each process.
The inevitable urge to smell the person you love.
Ephemeral things that remain in the memory.
No such thing as a “bad” or “good” smell.
Smell is cultural.
The wisdom of nature.
The processes in life that call for dedication and awareness.
A perfume’s gender belongs simply to whomever wears it.
The scents of childhood.
What nourishes rather than fills.
Noses in general. Big noses fan.
WE BELIEVE IN
Glasses
Naps
Rings
Aperitifs
Rugs
Intimacy
Tears
Memories
Patience
Mornings
Flowers
Vases
Wanting a kiss
Sunsets
Porches
Stretching
Freshness
Hands
Dancing
Gardens
Folding fans
Mother-of-pearl
Cardamom
A TOAST TO
